Introduction to Digital Marketing & Trends

• Overview of digital marketing strategies
• Importance of Google Ads & SEO in online growth
• Latest industry trends and updates

Google Ads – Campaign Optimization

• Setting up and structuring Google Ads campaigns
• Keyword research, targeting, and bidding strategies
• Writing high-converting ad copy and A/B testing
• Performance tracking and conversion optimization

SEO Strategies for Better Rankings

• On-page SEO: Meta tags, content optimization, internal linking
• Off-page SEO: Link-building, guest posting, authority building
• Technical SEO: Site speed, mobile-friendliness, indexing
• Adapting to Google algorithm updates

Google Analytics & Performance Tracking

• Setting up and understanding Google Analytics
• Tracking key metrics and user behavior
• Using data insights for SEO and ad optimization

Practical Application & Case Studies

• Analyzing real-world campaigns and SEO audits
• Hands-on exercises and strategy implementation
• Q&A session and expert insights

Implementation & Growth Strategies

• Building a long-term digital marketing strategy
• Essential tools and resources for ongoing improvement
• Final project and actionable takeaways